I know it’s like shooting fish in a barrel, but man, what’s with Microsoft and their feeble ad campaigns? This “I am a PC” business? I saw the last campaign on the subway system in the fine West Coast city where I live, and it really made me mad. There was nothing likeable about those people (“I spraypaint stuff. I’m a PC.”) And then these new commercials during the World Series. Also lame. So stodgy. Trying so hard to be cool. Failing.
But I guess they make a decent product. Who knows? Or, as the knock goes, they take an existing product, dumb it down, and use their quasi-monopolistic power to corner the market. That can be said for personal computing (I think), for Web browsers, and now, perhaps cloud computing.
Except cloud computing – with a drift away from the desktop – is antithetical to Microsoft’s core strengths. Can they adapt? If so, how? And must you really call me a PC?
[...] stored elsewhere. By releasing a white paper on this topic, Microsoft – who’s making big bets on cloud computing – hoped to nip this issue in the [...]